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“We are pleased to be able to contribute to our community in this way,” noted Hon. Robert Henderson, minister responsible for the PEI Liquor Control Commission. “This program not only helps to generate funds but also creates awareness among our customers around safe graduation celebrations.”

Over the course of its four years, this initiative has provided needed financial resources to ensure graduates across the Island can celebrate their success safely. “We appreciate the efforts of the PEILCC and the funds it generates to help support the work of our volunteers,” noted Ricky Hood, superintendent of the Eastern School Board. “As a result, we are able to provide safe celebrations for our high school graduates.”

The Support Safe Grad campaign is a customer donation program that encourages customers to donate $1 at the point of purchase.